Your product deserves packaging that captivates and converts. I specialize in packaging design, particularly for food and beverage brands, creating solutions that make products stand out on the shelf or in online retail. Whether it’s a single standout item or a cohesive system across multiple SKUs, I ensure that your packaging is both visually compelling and strategically effective.

FMCG brands need more than just great packaging – they need a strong, cohesive brand identity. I help businesses craft a compelling visual and strategic foundation that connects with their audience, strengthens their market presence, and supports long-term growth. Whether it's for a brand launch, a repositioning, or the evolution of an existing identity – I support the process from strategic groundwork to visual execution.

A successful brand is built on more than just aesthetics – it needs a clear, strategic foundation. I work with businesses to define their positioning and brand voice, ensuring consistency and impact across all touchpoints. By aligning strategy with design, I help brands create meaningful and lasting customer connections.

As an educator at universities and design schools (both in person and online), I teach packaging design courses that prepare students for real-world practice. My courses cover the fundamentals of packaging design, branding and strategy for FMCG brands, preparing the next generation of designers to create impactful, market-ready packaging solutions.

While I focus on branding and graphic packaging design, I don’t offer structural packaging development, product photography, 3D rendering or copywriting. If you need support in these areas, I’m happy to recommend trusted collaborators I’ve worked with.