a

agava design

tedxberlin

FranziskaBoettcher_TEDxBerlin_Keyvisual_1
FranziskaBoettcher_TEDxBerlin_Instagram
FranziskaBoettcher_TEDxBerlin_OOH
FranziskaBoettcher_TEDxBerlin_Keyvisual_2
FranziskaBoettcher_TEDxBerlin_IDCard

We see a regular guy and a regular girl. They could be anybody. So much so that they don’t even have eyes. One could easily think that they lack a distinctive identity. But when we choose not to be blind and instead have a closer look we soon discover that there is so much more to them. A courageous, brave and bold aura. A swinging star-shaped pendant on the girls ear. A rotating pin on the guys collar. Metaphors of all the extraordinary actions they take in their own day-to-day lives, in their neighborhood or for the greater good. They are superheroes. Like all of us. We might not wear capes and we might not be able to travel with the speed of light but most certainly we can make an impact and create change. And when you watch closely, it is easy to discover the signs of superpowers in each and every one of us.

Client:

proposal for 2019 TEDxBerlin event ›superpowers‹

Tasks:

concept / storytelling / key visual / campaign