agava design

kynd hair branding & packaging


The Future of Hair Extensions: 53% of Black women use synthetic hair on a regular basis. Every third synthetic hair user suffers from itching or scalp irritation. 67% of synthetic hair users don’t know about the harmful chemicals often used in the fibers. Kynd Hair is changing the hair extension industry one braid at a time by creating the first plant-based, hypoallergenic hair extensions, made from plants – fairly produced in Germany. In this way founder Cosima Richardson is addressing the two major problems caused by most conventional hair extensions: sustainability and health.

Fairness, sustainability, functionality and transparency are the core values of the brand that are communicated in a bold and confident way: clean typography and minimalistic design meet lively photography embracing nature. Kynd Hair is fun and approachable and at the same time cool – but never exclusive. The bright colors and the overall light and friendly mood welcome everyone into the Kynd Hair community.

This brand truly is kynd to you. And to the planet.



creative direction / branding / corporate design / packaging design