Hey, I am Franziska.

I am a Munich, Germany based freelance designer and design teacher specializing in packaging design and branding. With over 10 years of experience in the field, I worked as an art director at various design agencies for several years before becoming a freelancer. Always having been gravitating towards the strategic aspect of my projects, I one day decided to actually join the strategic team of one of these agencies. It was one of the best decisions I‘ve ever made, but I found myself badly missing design. So as a freelancer I ended up right in the middle of both disciplines – a designer at heart, as well as a strategic thinker. As such, I love helping businesses to build their brands and products as much as I love teaching packaging design to students.

My Packaging & Branding Process

Onboarding & Discovery

  • A 30-minute video-call-session to get to know each other, discuss your project, and see if we’re the right fit. Book your call right here.

  • You provide a detailed project briefing – I’ll guide you with a structured form and am happy to assist as needed.

  • You send all necessary assets, such as dielines, text, and existing graphics, so I can get started.

Strategy

  • I explore your brand, product, market, target audience, and trends to build a strong foundation.

  • Together, we review insights and define/refine your brand positioning – either through a video meeting or an in-depth workshop, depending on where you are in the process.

  • A clear summary of our strategic direction, capturing key decisions and insights.

  • A document that defines design goals and visual principles based on our strategic findings.

Design Concept

  • First creative concepts for your brand and main SKUs, bringing our vision to life.

  • Collaborative fine-tuning to ensure the design aligns perfectly with your needs.

Master Design & Adaptation

  • Once the design concept is finished, I develop a finalized master design for one SKU as the foundation for all others.

  • Expanding the master design across all SKUs for a cohesive brand presence.

Print Files & Handover

  • Preparation of print-ready packaging design files, including all necessary production details, and ready-to-use brand asset files, such as logos and color specifications.

  • Delivering all final packaging and brand assets for your use.

Add. Design-Development

  • Providing creative direction for additional brand assets, such as photo productions (including briefings, attendance at shoots, and feedback).

  • Designing additional brand materials (e.g., flyers, social media, websites…) and, if necessary, connecting you with specialized experts from my broad network of photographers, copywriters, and other creative professionals to bring every aspect of the brand we create to life.

Publications and Awards

Experience

Since January 2025
Packaging Design Teacher at BURKE Akademie, Munich

Since January 2024
Packaging Design Teacher in the Online Master Program at Labasad Design School, Barcelona

Since May 2023
Mentor in the UDK Master Mentoring Program of Prof. Barbara Kotte

Since May 2019
Freelance Packaging Design & Branding

January 2019 – April 2019
Head of Strategy and Growth at Foundry Berlin GmbH, Berlin

February 2015 – December 2018
Art Director, Team leader and Brand Strategist at Win Creating Images GmbH, Berlin

August 2014 –January 2015
Traveling

April 2013 – July 2014
Graphic Designer at Ruska, Martín, Associates GmbH, Berlin

Education

September 2011 – June 2012
Study abroad at Universitat Politècnica de València, Facultad Bellas Artes, Spain

September 2010 – February 2013
M.A. Design at University of Applied Sciences and Arts HAWK Hildesheim

October 2007 – September 2010
B.A. Media Management and Design at University of Applied Sciences Mittweida and Dekra University Berlin