Creating Lupinion – coffee with an opinion has been a flavorful journey. The brand was born from a belief in the good life — one filled with happiness and enjoyment, while embracing a responsible and conscious attitude toward others and the environment. With coffee production facing increasing strain due to climate change, even as global consumption continues to rise, Lupinion’s founder, Susanne, set out to find a more sustainable and forward-thinking way to enjoy our daily brew. And she found it: lupin coffee — a delicious, eco-friendly alternative!

As a brand with a bold mission, Lupinion’s branding and design needed to reflect that spirit. From its confident name and striking color palette to its bold, vibrant imagery and outspoken icon-style signs that communicate key messages and benefits — every element was crafted to bring a fresh, modern energy to the coffee world. At the same time, the design stays true to its sustainable mission by incorporating beautifully textured grass paper as a signature element.

Client: Lupinion

Project scope:
Brand Strategy, Naming, Brand & Packaging Design, Creative Direction, Squarespace Shop, Social Media Assets

Team
Copy: Becky Fullerton
Photography: Katja Vogt

Publications:
Page Online: Circular Packaging: Vorbild Natur
The Dieline: Perk Up With Lupinion Coffee’s Packaging
Creativ Verpacken: März 2024 / 2 / Werte im Detail erklärt (Lupinion)