Let’s be honest: Classic cereals are out-dated breakfast-sweets with questionable marketing claims. Most of them don’t meet the world health organizations’s recommendation of max. 15 g sugar per 100 g cereals. Some actually exceed this limit by a whooping 300 %. But does it have to be that way? 

We say: no! It’s time to wake up and change the image of the category – in a healthy and tasty way. Making better the new normal. Without compromising. Without raising a morally accusatory finger. Without taking one’s self too seriously. But instead with fun. And great taste. And a big bang: Here comes the great wakeup with protein-rich cereals made of gluten free oats and yummy granola with loads of vitamins and minerals – both with only 5/100 g of sugar. We think this is what modern day's cereals are supposed to be. 

We also think they should look like a sunny morning feels: positive, warm and bright. Our cheery granola bowl invites you to walk with us towards a brighter future of endless yummy breakfast, our bold colors bring joy and tastiness to the table and our slightly retro aesthetics are a wink to cherished memories of Sunday morning childhood breakfasts. 

Let’s get up for the good.

Creative concept – project scope:
Brand & Packaging Design, Creative Direction, AI Image Creation

Team
Traffic Productions GmbH