Packaging Design and Branding for product-based brands.

Packaging Design
and Branding for
product-based
brands.

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Selected Work

Lupinion Packaging & Branding

Share Packaging

Fred & Felia Packaging & Rebranding

C. Matthey Packaging

re_vival Packaging & Branding

Hikaye Packaging

The Great Wake Up Packaging & Branding

Mädchen Wein Packaging

Mānuka Valley Packaging & Branding

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Services

Your product deserves packaging that captivates and converts. I specialize in packaging design, particularly for food and beverage brands, creating solutions that make products stand out on the shelf or in online retail. Whether it’s a single standout item or a cohesive system across multiple SKUs, I ensure that your packaging is both visually compelling and strategically effective.
Product-based brands need more than just great packaging—they need a strong, cohesive brand identity. I help businesses craft a compelling visual and strategic foundation that connects with their audience, strengthens their market presence, and supports long-term growth.
A successful brand is built on more than just aesthetics – it needs a clear, strategic foundation. I work with businesses to define their positioning and brand voice, ensuring consistency and impact across all touchpoints. By aligning strategy with design, I help brands create meaningful and lasting customer connections.
As an educator at universities and design schools, I teach packaging design courses that equip students with the skills and knowledge to excel in the industry. My courses cover the fundamentals of design, branding, and strategy, preparing the next generation of designers to create impactful, market-ready packaging solutions.

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Clients

From brand development and packaging design to the design of the website and social media templates, working with Franziska was not only versatile, goal-oriented and very professional, but also a great pleasure. She worked intensively on the product idea and presented a selection of high-quality designs at every step. I am still very happy with the result. In addition to the creative part, the collaboration was also fun because Franziska is 100% transparent and reliable and we were able to create a comprehensive product design in a relaxed atmosphere and in a short time.

Susanne Massmann, CEO lupinberlin GmbH
I decided to work with Franzi because I already felt completely understood and comfortable during the preliminary discussions. Franzi took a lot of time to understand exactly what my wishes and expectations of the design were and I had the feeling right from the start that we were speaking the same language. Franzi has a great sense of aesthetics, so I felt very well advised at all times. Even when I doubted my decisions at times, Franzi's clarity and patience gave me a lot of confidence. Apart from that, I also found the collaboration super pleasant on a personal level: reliable, honest and very respectful. I am extremely happy with the result and would be happy to work with her again in the future.

Cosima Richardson, Founder Kynd Hair
I didn't want a boring off-the-shelf design, but a bespoke branding with its own personality. Franzi brought our brand to life and fulfilled the requirements 100%. I can highly recommend working with Franzi – an asset to any project.

Patrick Minas, CEO revival GmbH
Franziska was instrumental in helping us to create a consistent filu brand and reflect the core of the brand. She drove our project forward with a lot of passion and was always on hand with help and advice, but also challenged us in the right places during the process. The end result was a world of colors, images and fonts that fits perfectly with filu and contributes significantly to strengthening our brand. We are thrilled with the result and grateful for the great collaboration with Franziska.

Justus Buchen, Co-Founder filu
Franziska was always customer-oriented in all projects, was able to make many suggestions and identified problems that we would not have thought of ourselves. Franziska has really always – and we cannot emphasize this enough – met all deadlines, even under difficult conditions, and never charged costs that had not been discussed beforehand.

Christoph und Conrad Matthey, C. Matthey GbR

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Aldi

dm Drogeriemarkt

Emmi Group

Filu Veterinary

Fred & Felia

Gläserne Molkerei

Her One

Hohes C

Kynd Hair

Lindt

Mānuka Valley

Nivea

Rewe Group

SirPlus

Aldi · dm Drogeriemarkt · Emmi Group · Filu Veterinary · Fred & Felia · Gläserne Molkerei · Her One · Hohes C · Kynd Hair · Lindt · Mānuka Valley · Nivea · Rewe Group · Share · SirPlus ·

Packaging Design and Branding for product-based brands.

Packaging Design
and Branding for
product-based
brands.

Selected Work

Services

I didn't want a boring off-the-shelf design, but a bespoke branding with its own personality. Franzi brought our brand to life and fulfilled the requirements 100%. I can highly recommend working with Franzi – an asset to any project.

Franziska Böttcher

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Packaging Design and Branding for product-based brands.

Packaging Designand Branding for product-based brands.

Selected Work

Services